Olay Taps Kelly Rowland as New Brand Ambassador

Olay has named singer, actress and entrepreneur Kelly Rowland as its newest brand ambassador, bringing the multi-hyphenate into the spotlight for the skincare brand’s Super Collection.

Built for busy lifestyles, the collection brings together multi-benefit skincare and body-care essentials designed to help simplify everyday routines without compromising on results. The new campaign taps into Rowland’s own fast-paced lifestyle, from traveling and rehearsing to late nights and preparing for her upcoming solo music.

“Kelly brings confidence, authenticity and a real understanding of what it means to balance a full life without sacrificing personal care,” said Gwynedd Davis, Brand Vice President of North American Skincare at Procter & Gamble, Olay’s parent company. “That makes her a natural partner for the Olay Super Collection.”

At the heart of the lineup is Olay Super Serum, which the brand describes as its most awarded serum. Joining the skincare staple is the new Super Body Oil, along with the limited-edition Super Serum Glow Remix Body Wash, available exclusively at Walmart.

The collection follows Olay’s 5-in-1 multi-benefit approach, combining ingredients formulated to hydrate, smooth and visibly refresh the skin—making each product an easy addition to a streamlined beauty routine.

For Rowland, that simplicity is part of the appeal.

“My life is always moving, so I like to keep my routine simple,” she said. “Olay Super Serum is an easy choice for me because it gives my skin a natural-looking glow without adding extra steps.”

Reflecting on her first experience with the product, Rowland added, “I remember my first time applying the product, seeing that glow and thinking, ‘My skin is popping.’”

With Rowland front and center, Olay’s latest campaign puts a fresh face behind its message of effective, uncomplicated skincare for women who are constantly on the move.

Photos: Kelly Rowland’s Instagram