Salehe Bembury and PUMA Unveil “TRAVEL WEAR” Collection Ahead of the 2026 World Cup

June 9, 2026 | D.M. Fashion Book | Fashion

PUMA and Salehe Bembury have teamed up to introduce the “TRAVEL WEAR” collection, a vibrant football-inspired capsule arriving just ahead of the 2026 FIFA World Cup.

The release marks the second chapter of PUMA’s seasonal football campaign, following the debut of its national federation kits earlier this year. Blending sport, culture, and contemporary streetwear, the collection reimagines classic athletic staples through Bembury’s distinctive design lens. Key pieces include an updated version of the iconic KING tracksuit, custom jerseys, graphic T-shirts, and versatile performance shorts designed for both everyday wear and on-pitch functionality.

For the collection, Bembury created unique visual identities for each of PUMA’s 11 qualified federation teams, including Portugal, Morocco, Ghana, and Senegal. Drawing inspiration from each nation’s landscapes, wildlife, and architectural heritage, the designs celebrate local culture through bold graphics and storytelling. This approach extends to a series of eye-catching goalkeeper kits created to stand out during competition.

Anchoring the collection is the debut of the Velum 1 Akita sneaker. The innovative silhouette combines PUMA’s signature NITROFOAM™ cushioning with a UV-reactive finish that changes color when exposed to sunlight, delivering both performance and visual impact.

The PUMA x Salehe Bembury “TRAVEL WEAR” collection is available now through PUMA’s online store, flagship locations, and select retailers worldwide.