Under Armour to Shut Down Portland Headquarters, Consolidate Operations in Baltimore and New York
Under Armour is set to close its Portland, Oregon headquarters later this year as the sportswear giant continues to streamline operations and concentrate resources around its Baltimore headquarters and growing New York presence.
The Portland facility, a 70,000-square-foot innovation hub located in the heart of Nike’s hometown, opened in 2017 inside a renovated former YMCA building. Initially designed to strengthen Under Armour’s footwear business, the center housed approximately 100 employees focused on product innovation and development. Today, the office employs roughly 60 staff members.
The move was first reported by the Baltimore Business Journal and later confirmed by an Under Armour spokesperson, who emphasized that the company is not completely exiting Portland. Instead, Under Armour plans to vacate its current space while relocating select teams and capabilities to Baltimore and New York, maintaining a smaller footprint in the Oregon city.
According to the company, the decision reflects a broader strategy to centralize key operations and maximize collaboration across departments. The shift follows the opening of Under Armour’s new Baltimore campus approximately 18 months ago, which will continue to expand with additional technology resources, a maker space, and a biomechanics laboratory.
“Under Armour is making a strategic shift to strengthen key functions in Baltimore and expand our presence in New York by relocating some capabilities from the West Coast,” the company said in a statement. “This will help us move faster, collaborate more closely, and better align our teams around serving athletes and building the brand. We will continue to invest in our footwear innovation, design, and development operations in Portland, which remain central to our innovation pipeline and future growth.”
The announcement comes as Under Armour continues efforts to improve its financial performance amid ongoing restructuring initiatives. For the fourth quarter ended March 31, the company reported an operating loss of $34 million and an adjusted operating income of $3 million. Net loss totaled $43 million, while adjusted net loss came in at $11 million, excluding transformation and restructuring-related charges.
Quarterly revenue declined 1 percent year-over-year to $1.2 billion. Footwear revenue remained flat at $282 million, highlighting the challenges the brand faces as it works to reignite growth across key product categories.
Photos Credit: Stephanie Yao Long/The Oregonian
