Travis Scott and Oakley Introduce Cactus Jack x Oakley Chapter 001
Travis Scott and Oakley are officially kicking off a new chapter with the debut of Cactus Jack x Oakley Chapter 001, the first eyewear release curated by Scott in his role as Oakley’s Chief Visionary Officer.
The limited-edition capsule features three reworked Oakley silhouettes: the Plantaris, Straight Jacket® 99 and Eye Jacket® Redux. Each frame has been redesigned through Scott’s creative direction, bringing the distinctive Cactus Jack aesthetic to Oakley’s technical eyewear.
The collection arrives in two custom finishes, “CJ Matte Mesquite” and “CJ Black Ink,” paired with Prizm™ Snow Black lenses designed to enhance color contrast and visual clarity. Completing the presentation, each pair comes packaged in custom Cactus Jack micro bags and co-branded boxes.
To introduce the collection, Scott brought in acclaimed Danish filmmaker Nicolas Winding Refn to direct the campaign. Justin Jefferson, Minnesota Vikings wide receiver and Team Oakley athlete, stars in the accompanying visuals.
Chapter 001 marks the beginning of the Cactus Jack x Oakley collaboration, with Scott continuing to bring his creative perspective to the eyewear brand through his Chief Visionary Officer role.
The frames initially debuted through Travis Scott’s official website before their wider release through Oakley.
Photos: Cactus Jack x Oakley
