Teyana Taylor Fronts Calvin Klein’s Latest Underwear Campaign

Teyana Taylor Stars In Calvin Klein’s New Underwear Campaign1

September 23, 2026 | D.M. Fashion Book | Fashion

Calvin Klein has tapped actor, director and performer Teyana Taylor as the face of its latest underwear campaign, spotlighting the brand’s new Perfectly Fit Custom Lift Bra.

An update to Calvin Klein’s signature everyday bra, the Perfectly Fit Custom Lift is designed to provide personalized lift with lightweight, barely-there support. Taylor brings the new style to life in the brand’s Fall 2026 underwear campaign, which celebrates movement, confidence and individuality.

Directed by Gordon von Steiner, the campaign follows Taylor as she moves between intimate moments and energetic choreography, all set to Tina Turner’s iconic “The Best.” The visuals place the Perfectly Fit bra at the center of the campaign while highlighting Taylor’s distinctive personality and dynamic presence.

The campaign is rolling out across Calvin Klein retail locations, Calvin Klein’s website, social media platforms and high-impact out-of-home advertising placements.

“When I feel good in what I’m wearing, you can see it in the way I move,” Taylor said. “I need something that can keep up with me — whether I’m on a red carpet, performing, running around with my kids or just at home.”

“That’s what I love about the Perfectly Fit bra. It gives me the lift and support I want without sacrificing comfort. I can move, I can breathe and I can just be me.”

According to Jonathan Bottomley, Calvin Klein’s chief marketing officer and executive vice president of group consumer and brand strategy at parent company PVH Corp., the campaign was built around the product itself.

“The strongest campaigns start with the strongest product,” Bottomley said. “With Perfectly Fit Custom Lift, we took one of our signature bras and made it even better through thoughtful innovation.”

Bottomley added that Taylor was a natural choice to represent the collection, citing her authenticity and creative energy while emphasizing the confidence and sensuality associated with Calvin Klein’s visual identity.

The campaign continues Calvin Klein’s focus on pairing recognizable talent with its signature underwear offerings, keeping the product at the center of a campaign built around movement, confidence and self-expression.