Rich Paul and New Balance Extend Their Creative Streak With the Luxe 2010 “Plum Brown”
Legendary sports agent and cultural tastemaker Rich Paul is once again expanding his design footprint with New Balance, unveiling the Rich Paul x New Balance 2010 “Plum Brown†as the latest installment in their ongoing partnership. The release delivers a thoughtful fusion of technical performance and refined elegance—perfectly in tune with Paul’s mature, lifestyle-driven aesthetic.
Following the launch of his Klutch Athletics line and the successful 550 collaboration, Paul now turns his attention to the 2010 silhouette—an under-the-radar model steadily building a cult following among New Balance loyalists who appreciate the intersection of classic runner engineering and elevated lifestyle design.
The “Plum Brown†iteration leans into a rich, moody palette, layering deep plum, burgundy, and soft vintage rose across a premium mix of materials. Woven mesh, supple nubuck, and velvety suede create dimensional texture across the upper, while unexpected details—most notably the velvet laces—introduce a touch of refined luxury that sets the pair apart.
Beneath the surface, performance remains a priority. The sneaker is anchored by New Balance’s signature ABZORB midsole cushioning and a translucent TPU stability system, translating heritage running innovation into modern-day comfort. Paul’s personal emblem appears subtly on the tongue, a quiet nod to his continued influence within the brand’s evolving narrative.
The Rich Paul x New Balance 2010 “Plum Brown†is slated to drop on December 8, 2025 at 11 a.m. EST, and is poised to be one of the season’s most anticipated lifestyle releases.
