Rakai Teams Up With Under Armour for Debut Arc 96 “25XX” Sneaker

October 18, 2026 | D.M. Fashion Book | Sneakers

Rakai

Streamer and content creator Rakai is stepping into sneaker culture with his first footwear collaboration with Under Armour. The Rakai x Under Armour Arc 96 “25XX” brings the internet personality’s signature aesthetic to the brand’s lifestyle sneaker lineup.

First unveiled during a livestream in March 2026, the collaboration is now set to make its retail debut. The sneaker builds on Under Armour’s Arc 96 silhouette, combining a breathable open-mesh upper with oversized structural overlays and futuristic, sculpted sole detailing.

The design makes a bold statement through a high-contrast mix of neon green, black and metallic silver. Custom “25XX” branding appears on the tongue and heel, adding a personal touch that connects the sneaker to Rakai’s identity and online presence.

The collaboration reflects the growing influence of digital creators in the sneaker industry, as sportswear brands increasingly expand beyond traditional athlete partnerships to connect with younger audiences through streaming, entertainment and online culture.

The Rakai x Under Armour Arc 96 “25XX” is scheduled to release October 19, 2026, for $155 USD through Under Armour and select retailers.

Release Details