Rag & Bone Brings Downtown New York Energy to Its Holiday 2026 Campaign
Rag & Bone is looking to the streets of New York City for inspiration with its Holiday 2026 campaign, titled “Somewhere To Be.”
Centered on the invitations, getaways, and spontaneous plans that define the holiday season, the campaign captures the balance between nights out on the town and more relaxed moments at home.
Shot as a cinematic portrait of downtown New York, the campaign follows a recurring cast as they move between different characters, settings, and everyday encounters. Through a collection of interconnected scenes, rag & bone captures the unpredictable rhythm of city life, where plans are constantly evolving and there is always another destination on the agenda.
The rag & bone Holiday 2026 collection will be available at select stores and online at rag-bone.com.
By Donovan Moore
D.M. Fashion Book
