PlayersTV Acquires Expectant Media, Naming Michele Ghee President
At PlayersTV, culture isn’t a buzzword — it’s the foundation. PlayersTV has acquired Expectant Media, the tech and content agency founded by Michele Ghee, and Michele is stepping into the role of President of PlayersTV, effective immediately.
Michele has been a trusted member of the board for the past two years, helping shape the vision from the inside. Now, she’s taking the lead in accelerating what PlayersTV does best: empowering athletes as creators, owners, and cultural leaders.
“What I’ve learned throughout my career is the power of aggregation,” Michele says. “Athletes are already incredible storytellers. When you bring those voices together under one roof — and give them the tools, distribution, and community to thrive — you unlock exponential reach and impact.”
That belief sits at the heart of PlayersTV. Michele’s leadership builds on its athlete-creator ecosystem and expands it through her deep expertise in marketing, experiential branding, and culture. Together, they’re evolving PlayersTV into a destination that lives both on-screen and in real life — creating live, community-driven moments that connect athletes and fans in meaningful ways.
In the coming weeks, they will be announcing new original programming, distribution strategies, experiential partnerships, and brand collaborations that reflect this next chapter.
Michele brings nearly three decades of experience across media and entertainment, with leadership roles at The Weather Channel, A+E, CNN, BET, Essence Communications, and Ebony. Over her career, she’s managed more than $1 billion in revenue and consistently pushed industries forward by centering equity, ownership, and cultural relevance.
“Michele has built an incredible legacy across media, content, and activation,” says Deron Guidrey, co-CEO and co-founder of PlayersTV. “At a time when women are still disproportionately excluded from ownership and leadership in media, her appointment reflects our commitment to inclusive ownership and long-term value creation.”
For Michele, this moment is about scale and intention.
“PlayersTV has built something fundamentally different by centering ownership, distribution, and community around athletes and their fans,” she says. “This next chapter is about scaling that model, doubling down on female-athlete-led content, and connecting premium athlete-driven culture with real-world experiences that create lasting value.”
The investor community shares that confidence. Twelve-time NBA All-Star Chris Paul adds, “I believe in leading by example, and Michele has proven she does exactly that. Her experience will help guide PlayersTV through its next era of growth.”
PlayersTV is powered by a network of more than 3,000 fan-owners and over 70 athlete investors — including Chris Paul, Travis Kelce, Chiney Ogwumike, Kyrie Irving, Damian Lillard, Dwyane Wade, Carmelo Anthony, Ken Griffey Jr., and Vernon Davis. Together, they’re building a media company rooted in ownership, culture, and community.
This is more than an acquisition. It’s a signal of who they are — and where they’re going next.
Photos Credit: Michele Ghee’s Instagram
