Off-White Taps 10 Creatives For ‘10×10: Icons Reimagined’ Project
Off-White is digging back into its archive, launching a new collaborative initiative that reexamines the label’s signature design language through a contemporary lens.
Titled “10×10: Off-White Icons Reimagined,” the project assembles 10 global creatives tasked with reworking some of the brand’s most recognizable product categories—bridging past and present while introducing its visual codes to a new generation.
The lineup reflects a diverse mix of voices across fashion, music, and visual culture, each with a genuine connection to the brand’s DNA. Contributors include Kid Cudi and A$AP Nast, alongside influential creatives like Ava Nirui, Raul Lopez, Veneda Carter, Yuta Hosokawa, Guillermo Andrade, Renell Medrano, Stéphane Ashpool, and Bafic.
Each creative was assigned a key Off-White category pulled directly from the archives. Ava Nirui takes on the brand’s graphic T-shirts, while Raul Lopez revisits handbags with his signature perspective.
Elsewhere, Pigalle founder Stéphane Ashpool reworks the varsity jacket, while Readymade and Saint Mxxxxxx designer Yuta Hosokawa delivers a fresh take on hoodies. Denim is reimagined by 424 founder Guillermo Andrade, while Renell Medrano steps into the eyewear category—bringing her visual storytelling into wearable form.
More than just a capsule, 10×10 is positioned as a global cultural rollout. The initiative will unfold through a year-long series of events spanning multiple cities worldwide, kicking off in May 2026 and running through April 2027.
Photos Credit: Off-White
