Kylie Jenner Stars In SKIMS’ ‘Everyday Cotton’ Campaign
Kylie Jenner is bringing effortless comfort to the forefront as the face of SKIMS’ latest campaign, “Everyday Cotton.” Handpicked by co-founder Kim Kardashian, Jenner fronts the new drop with a focus on softness, stretch, and wear-anywhere ease.
The lingerie and loungewear label leans into cozy minimalism with the Everyday Cotton collection — a curated lineup of 10 breathable, ultra-stretch styles designed for all-day comfort. Classic silhouettes like the Triangle Bralette and Thong headline the assortment, arriving in a neutral palette of Snow, Light Heather Grey, Sienna Heather, Cocoa Heather, and Onyx.
In a preview shared with Complex, Jenner praised the capsule’s wearability. “Cotton is such an essential everyday fabric, and this collection really nails it,” she said. “The bras and underwear are soft, super stretchy, and so comfortable. The fit is amazing — exactly what you’d expect from SKIMS.”
Kardashian echoed that sentiment, emphasizing the brand’s commitment to elevated essentials. “Your everyday bras and underwear should feel as considered as everything else in your wardrobe,” she shared. “People don’t need more basics — they need better ones. With Everyday Cotton, we reimagined the pieces people already love in the softest premium cotton to create essentials you’ll want to wear every single day.”
The Everyday Cotton collection launches February 17, 2026, at 9 a.m. PST, available in sizes XXS–4X, with bras offered in 38 size options. Shoppers can find the drop in-store and online at SKIMS.com.
Photos Credit: SKIMS
