Kylie Jenner Stars in ALO’s New Campaign

August 25, 2026 | D.M. Fashion Book | Fashion

Beauty mogul and reality star Kylie Jenner is the face of ALO’s latest campaign, a new visual story centered on “wellness beyond the spotlight.”

Shot in Los Angeles by acclaimed fashion photographers Mert Alas and Marcus Piggott, the campaign offers a more intimate look at Jenner, focusing on the quiet moments of self-care, movement and personal connection that exist away from her highly public life.

“Some of the most meaningful parts of my life happen when no one’s watching,” Jenner said. “Those moments of stillness are what help me feel grounded and present, and I’ve learned to protect them. That’s what I love about this campaign — it reminds us that taking care of yourself starts with making space for the things that are yours alone.”

For the campaign imagery, Jenner wears pieces from ALO’s latest Pink Marshmallow collection, including the Alosoft Intuition Bra and High-Waist Intuition Capri in Pink Marshmallow Heather. She also models a selection of the brand’s signature activewear and lifestyle essentials, including the Sunset Sneaker, Prismatic Jacket, High-Waist Prismatic Short, Splendor Bra and Aspire Tank.

Additional looks feature the Alosoft Better Together Bra and High-Waist 7/8 Better Together Legging, Sway Full Zip Hoodie, Airlift Intrigue Bra and High-Waist Airlift Short, showcasing ALO’s blend of performance-driven silhouettes and contemporary athleisure.

The campaign moves beyond the polished image typically associated with Jenner, instead highlighting the importance of creating space for yourself amid the demands of everyday life. It reflects ALO’s broader approach to wellness as something that can be found in personal rituals, movement and moments of stillness.

“Kylie has been part of the ALO community for years and we’ve always admired her distinctive sense of confidence and individuality,” said Summer Nacewicz, ALO’s executive vice president of marketing and creative. “What makes this campaign so meaningful is that it reveals a side of Kylie beyond the public image. Together, we wanted to celebrate the everyday moments where wellness begins — the ones that allow us to reconnect with ourselves.”

With Jenner at the center, ALO’s latest campaign presents a softer, more personal take on wellness — one rooted not in the spotlight, but in the moments when no one is watching.