Khloé Kardashian x Fabletics Double Down On Sculpted Comfort With The PureLuxe Push-Up Drop
Khloé Kardashian and Fabletics are back in sync, unveiling a new collection anchored by the debut of the PureLuxe Push-Up Bra—a piece designed to blur the lines between performance, comfort, and confidence.
The latest campaign centers on Fabletics’ first-ever push-up bra, introducing a silhouette that promises lift without compromise. But the drop doesn’t stop there. Expanding beyond the hero piece, the collection delivers a full lineup of elevated essentials—from sculpting leggings and fitted tanks to relaxed pullovers and off-duty sweatpants—all built for versatility as the season shifts into spring.
Speaking on the launch, Kardashian emphasized the emotional connection women have with foundational pieces, describing the PureLuxe Push-Up Bra as that rare staple that “molds like a second skin,” offering both support and a confidence boost. It’s a sentiment that aligns with the collection’s overall direction: effortless wear that feels as good as it looks.
The range spans 21 pieces, balancing neutral palettes with subtle hits of color, making it equally suited for workouts and everyday styling. Key items include a cropped baby tee, track pants, a lightweight jacket, and a bralette—all designed with inclusivity at the forefront, offering sizes from XXS to 4X.
Behind the design, Fabletics’ VP of women’s design Kate Williams positioned the bra as a rethink of the category itself—engineered to eliminate slipping and discomfort while maintaining structure and lift. The result is a piece that leans into sensuality without sacrificing practicality.
This drop marks another chapter in Kardashian’s ongoing partnership with the brand, which began in 2023 and has steadily evolved through multiple capsules and campaigns. Following her travel-inspired release in late 2025, this latest offering signals a sharper focus on technical innovation—while still delivering the signature, body-contouring aesthetic her audience has come to expect.
The collection is available now online, with an in-store rollout following shortly—positioning it as a timely refresh for spring wardrobes looking to merge softness, structure, and statement appeal.
Photos Credit: Courtesy of Fabletics
