Jordan Brand Pays Tribute to the U.K. Basketball Scene With the Air Jordan 4 “London”

Jordan Brand is turning its attention to the U.K. basketball scene with the unveiling of the Air Jordan 4 “London,” a regional-exclusive release celebrating the brand’s growing presence across European hoops culture.

The new colorway arrives following Jordan Brand’s announcement that the London Lions have become the first British basketball team to officially partner with the brand, further cementing its connection to the country’s rapidly evolving basketball community.

For the “London,” the iconic Air Jordan 4 receives a refined, tonal makeover. Moving away from the silhouette’s familiar nubuck construction, the sneaker is dressed in a textured, shaggy gray suede upper. Matching gray tones extend across the eyestay clips and signature side netting, while black appears throughout the midsole, TPU wings and inner lining.

Rust-brown accents provide contrast on the outsole, tongue branding and heel, while a sandy beige tone wraps around the rear portion of the midsole for an understated finish.

The design’s standout detail appears at the heel, where raised translucent “Air” lettering sits above a bold “LDN” graphic, giving the sneaker a distinctly London-centric identity. Inside, Jordan Brand adds another subtle reference with a hidden tag on the inner tongue stamped with the phrase “Say Less.”

The Air Jordan 4 “London” continues Jordan Brand’s recent push toward regionally focused releases that celebrate basketball communities beyond the U.S., with the latest iteration spotlighting the culture and influence of the U.K. game.

The Air Jordan 4 “London” is scheduled to release September 12, 2026.