Jonathan Anderson Usher’s In a New Era With Dior’s First-Ever Coed Campaign

Luxury house Dior has officially unveiled its first coed advertising campaign, marking a pivotal moment for the brand as Jonathan Anderson’s debut collections arrive in stores. The campaign signals a new chapter for Dior, with Anderson making history as the first creative director to oversee both the women’s and men’s divisions.

Shot by renowned photographer David Sims, the campaign features a compelling mix of cultural heavyweights and rising talent. Among the faces are actress Greta Lee, global football icon Kylian Mbappé, actor and director Louis Garrel, and newly appointed Dior ambassador Paul Kircher, a fast-rising French actor. The cast is rounded out by models Sunday Rose—daughter of Nicole Kidman and Keith Urban—alongside Laura Kaiser and Saar Mansvelt Beck.

According to the house, the campaign reflects a liberated and instinctive approach to style. “The Dior clique appears to embrace a liberated sense of style, willing to play with clothing and accessories,” the brand shared in a statement with WWD. Dior further emphasized that style, in this new vision, is less about rigid codes and more about personal intuition—how one dresses to feel right and, in turn, steps into a new character each day.

Anderson echoed this philosophy in a recent conversation with WWD, highlighting the fluid dialogue between Dior’s men’s and women’s collections. “As we go through my time at Dior, there is this idea of how the men’s and the woman’s will interact with each other,” he said. “I want people to be transversal within the store. It’s about playing with clothing.”

With this inaugural coed campaign, Anderson sets the tone for a more fluid, playful, and interconnected Dior—one where fashion becomes a shared language across genders, personalities, and perspectives.

Photos Credit: David Sims via Dior