Huda Beauty and Cardi B Unveil the New Ultra Snatched Collection

August 31, 2026 | D.M. Fashion Book | Beauty and Grooming

Huda Kattan and Cardi B are joining forces for the latest evolution of Huda Beauty’s bestselling Easy Bake franchise.

Dubbed Ultra Snatched, the new collection introduces a vivid lineup of pink and lilac hues designed to brighten, lift and blur the complexion while delivering the collection’s signature soft-focus, airbrushed effect.

The concept behind the launch is centered on two complexion-enhancing tones: pink to brighten and lilac to lift. Together, the shades are designed to create a more sculpted-looking finish while adding a hit of color to the setting routine.

Ultra Snatched expands across Easy Bake Duos and Easy Bake Pressed, bringing the new color direction to some of the brand’s established complexion formats. The assortment includes Cherry Blossom Cake, Lilac Muffin, Pink Velvet Cookie and Ube Birthday Cake.

The collaboration also reflects the shared beauty sensibilities of Kattan and Cardi B, both known for embracing high-impact, highly defined glamour. Rather than simply setting makeup, the new powders are designed to help control excess shine and blur the appearance of texture for a smoother-looking complexion.

With its saturated pinks, cool lilacs and sculpting-focused finish, Ultra Snatched gives Huda Beauty’s Easy Bake collection a distinctly more playful direction — while staying true to the polished, blurred complexion the franchise is known for.