Gunna Takes Creative Lead on Under Armour’s New P-Star Platform
Under Armour is expanding its relationship with Gunna, naming the Grammy-nominated rapper a global brand ambassador and creative director of its new P-Star platform.
P-Star is the latest evolution of Gunna’s lifestyle label, P by Gunna, which launched in 2024. Built around the brand’s signature “P” and star logo, the platform represents discipline, high standards and personal growth. For Under Armour, P-Star goes beyond apparel, encompassing footwear, community initiatives and cultural storytelling.
The partnership builds on a relationship that has developed over the past year. Gunna previously appeared in Under Armour’s “We Are Football” campaign and alongside country artist Parker McCollum in the brand’s Bouncy Tee campaign. Outside of music, the Atlanta native has also developed a strong connection to fitness, training nearly every day and growing his Wunna Run club into a global community centered around movement and wellness.
“P-Star is really an extension of how I live — always evolving, staying disciplined and pushing myself in every area of my life,” Gunna said. “Under Armour understands that vision and has given me the space to build something that brings together style, performance and community.”
The collaboration officially enters the performance apparel and footwear space with a 14-piece P-Star collection. The lineup includes heavyweight T-shirts, shorts, sweatshirts and American football-inspired HeatGear pieces, all finished with the signature P-Star branding.
The launch also introduces the UA Scorpio, marking Gunna’s first official footwear collaboration with Under Armour. The sneaker arrives in an exclusive “Gunna” gray and black colorway and will initially be available at A Ma Maniére in Atlanta before receiving a wider release in early 2027. The P-Star apparel collection will be available at the Atlanta boutique and through Under Armour.
“Gunna’s story is one of resilience, discipline and growth,” said Kevin Plank, founder and CEO of Under Armour. “His commitment to discipline, creativity, wellness and community extends far beyond music.”
The partnership will continue into 2027, with a dedicated Wunna Run capsule planned for early in the year, followed by P-Star Lux, an elevated apparel collection, later in 2027.
Beyond product, the partnership also extends into Gunna’s philanthropic efforts. Under Armour will support the artist’s Great Giveaway foundation, which provides food, clothing, school supplies and financial assistance to families throughout Georgia in partnership with local community and business organizations.
With P-Star, Gunna and Under Armour are bringing together performance, fashion, music and community in what marks a new chapter for both the artist and the sportswear brand.
