Darryn Peterson Signs Massive Long-Term Adidas Deal, Landing One of the Richest Rookie Shoe Contracts in NBA History

Man in Adidas shirt at waterfront bridge

June 28, 2026 | D.M. Fashion Book | Sports and Entertainment

Utah Jazz rookie Darryn Peterson is already making history off the court.

Just days after being selected with the No. 2 overall pick in the 2026 NBA Draft, Peterson has signed a massive long-term endorsement deal with Adidas, according to NBA insider Nick DePaula. The agreement cements Peterson as one of the Three Stripes’ cornerstone athletes and ranks among the richest rookie shoe contracts in NBA history.

“I am grateful for the belief and trust that Adidas has in me,” Peterson said. “They were the first to commit to me and showed how much they still believe in me with this new deal. I am a loyal person and am excited to stay in the Adidas family.”

The partnership between Peterson and Adidas has been years in the making. In 2023, Peterson made history as the first high school basketball player to sign a Name, Image and Likeness (NIL) deal with the brand. He continued wearing Adidas throughout his lone season at Kansas, making this latest agreement a natural next step in a relationship built on mutual trust and long-term commitment.

While the financial terms have not been disclosed, DePaula reports that Peterson’s deal ranks among the top five richest rookie sneaker contracts ever signed. That exclusive group includes some of basketball’s biggest stars, including LeBron James, Kevin Durant, Zion Williamson, and Anthony Edwards—placing Peterson in elite company before he has even played his first NBA game.

Peterson’s NBA journey officially began when the Utah Jazz selected the dynamic guard with the No. 2 overall pick in the 2026 NBA Draft. Widely regarded as one of the premier prospects in the class alongside No. 1 pick AJ Dybantsa, Peterson now becomes just the second player in franchise history to be selected second overall. The Jazz believe the 6-foot-5 standout has the talent to become the centerpiece of the organization’s rebuild for years to come.

Before hearing his name called at Barclays Center in Brooklyn, Peterson turned heads on the draft-night red carpet in a sharply tailored black suit paired with a crisp white dress shirt, classic black tie, and polished black dress shoes. The clean, timeless look reflected the confidence and maturity he displayed throughout the draft process.

“My goal is to win a championship, and as soon as possible,” Peterson said after being drafted. “We just need a few more pieces.”

For Adidas, this new deal reinforces the brand’s confidence that Peterson can become one of the NBA’s next global stars. For the Jazz, it’s another reminder that their newest franchise guard brings more than elite scoring ability—he arrives with star power, marketability, and the backing of one of the world’s biggest sportswear companies.

As Peterson begins his professional career in Utah, he’s not only expected to lead the Jazz’s next chapter but also to become one of Adidas’ premier faces for the future. With one of the most lucrative rookie shoe deals ever signed already in place, the league’s newest star is positioned to make an immediate impact both on and off the hardwood.