Beyoncé’s Cécred Makes Its UK Retail Debut at Space NK

Beyoncé’s haircare brand Cécred has officially arrived in the UK, marking an important new chapter for the growing beauty brand. Cécred is now available through premium beauty retailer Space NK, both online and at 90 stores across the country.

The UK launch marks Cécred’s first physical retail expansion outside the United States, giving British consumers access to the brand’s full collection of haircare products.

The lineup includes Cécred’s Foundation, Protection, Restoring and Styling Collections, featuring popular products such as the Hydrating Shampoo and Conditioner, Heat Activated Silk Glaze, and Restoring Hair & Edge Drops. The brand’s newer Temple Oud Hair Perfume is also part of the UK offering.

Founded by Beyoncé Knowles-Carter in 2024 alongside her mother, Tina Knowles, and beauty executive Grace Ray, Cécred was developed around the idea of combining hair science with products designed for a wide range of hair types and textures.

Before launching, the Cécred team spent six years researching and developing its formulas. The brand’s proprietary, patent-pending Bioactive Keratin Ferment technology is designed to support hair strength, shine and overall hair health. The formulas incorporate ingredients including wool-derived keratin, honey and fermented ingredients.

Cécred’s approach centers on addressing the health and condition of the hair rather than simply providing temporary cosmetic benefits. The brand says its products are designed to work across straight, wavy, curly and coily hair textures.

“Throughout my years performing in the UK, I’ve seen the most beautiful diversity in people, hair types, and hairstyles,” Beyoncé said in a statement to Vogue Business. “Cécred is built on the ethos that no matter your hair type or texture, from straight to coily, you can show up however you choose.”

The UK expansion also includes a community-focused partnership with BeyGOOD. Through the initiative, Cécred will support Birmingham’s Athena Aesthetics & Beauty Academy, providing funding toward student fees, professional tools, educational resources and additional opportunities for students pursuing careers in beauty.

Cécred has already established a growing presence in the U.S., including its expansion into Ulta Beauty. The brand also ships directly to customers in numerous international markets, building a global community around its approach to haircare.

With its arrival at Space NK, Cécred is now positioned to reach an even broader audience in the UK while continuing its international expansion.

For UK beauty consumers who have been waiting to experience Beyoncé’s haircare line in person, Cécred has officially arrived.

Photo: Cécred