Beyoncé’s Cécred Expands With New Styling Collection

Cécred is entering a new era. The haircare line founded by Beyoncé Knowles-Carter is officially expanding into styling, unveiling a seven-piece collection designed to deliver performance-level results without compromising hair health.

Launching Thursday on Cécred’s website—with a wider retail rollout at Ulta Beauty set for April—the collection reflects years of hands-on testing, much of it under the intense conditions of Beyoncé’s global tours.

“A lot of these products were designed from a desire to solve my own issues with my hair while on tour,” Beyoncé shared. Prioritizing heat protection and durability, she emphasized the challenge of maintaining styles through unpredictable weather, high humidity, and long, high-energy performances—all without relying on relaxers or damaging formulas.

The lineup includes a Thermal Shield Mist, Heat-Activated Silk Glaze, Volumizing Mousse, Wrap & Set Foam, Strong Hold Gel, Flexible Hold Hairspray, and an Edge Brush, with prices ranging from $18 to $38. Each product has been rigorously road-tested, including during her Cowboy Carter tour, ensuring they hold up under real-world pressure.

Beyond performance, the collection stays true to Cécred’s commitment to innovation and hair health. Vice chairwoman Tina Knowles highlighted the brand’s in-house lab and test salon, where products are developed transparently and refined through continuous research. The formulas also feature the brand’s StemShield Complex, designed to protect hair while enhancing styling versatility.

From sleek silk presses to voluminous blowouts and protective styles, the collection is built to support a wide range of looks—without sacrificing movement or manageability. As Beyoncé puts it, the goal is simple: high-performance styling that keeps hair strong, healthy, and ready for anything.

The Cécred styling collection drops Thursday at cecred.com before arriving at Ulta Beauty stores this April.

Photos Credit: Cécred