Apple Martin Stars in Chloé’s À La Plage Campaign

Apple Martin is continuing her rise in fashion with her first campaign for Chloé. The 21-year-old daughter of Gwyneth Paltrow and Chris Martin takes center stage in the brand’s latest Chloé à la Plage campaign, photographed by David Sims.

Set against a surreal seaside backdrop, the campaign features oversized seashells emerging from the sand in a scene inspired by the iconic “Birth of Venus” aesthetic. Chloé describes the imagery as capturing “barefoot reveries suspended in an endless summer afternoon,” leaning into the romantic spirit of the house’s high-summer capsule collection.

Introduced last year by creative director Chemena Kamali, the Chloé à la Plage line was designed for luxury resort destinations, alongside select Chloé boutiques and online releases. Kamali described this season’s collection as “an ode to a surreal summer fantasy,” centered around the dreamy, poetic feeling of summer. She also praised Martin’s “radiance and timeless beauty” as a natural fit for the campaign.

Throughout the visuals, Martin wears flowing dresses, broderie anglaise tops, and swimwear featuring tropical parrot and hibiscus prints. The collection is completed with raffia handbags and translucent jelly mules, reinforcing the effortless vacation-inspired mood.

Luxury fashion houses have increasingly leaned into resort wear and destination-focused retail experiences as global tourism continues to surge post-pandemic. Chloé’s latest campaign arrives at a moment when summer capsules have become a major focus across the European luxury market.

Martin, who made her debut at Le Bal des Débutantes in 2024, has steadily expanded her fashion résumé with appearances in campaigns for brands including Self-Portrait and GapStudio, the latter alongside her mother.

David Sims for Chloé