Alysa Liu Is Nike’s Newest Ambassador
Fresh off a groundbreaking gold medal performance at the 2026 Winter Olympics, Alysa Liu is stepping into a new arena—officially joining Nike’s global athlete roster as one of its newest ambassadors.
At just 20, the Oakland native is entering a new chapter defined by both athletic dominance and cultural relevance. Liu’s return to the ice—and subsequent Olympic victory—has already solidified her as one of figure skating’s most compelling comeback stories. Now, Nike is amplifying that narrative, positioning her at the intersection of performance and streetwear.
Fronting the brand’s latest sportswear campaign, Liu effortlessly blends technical precision with Gen-Z edge. The visuals spotlight her in some of Nike’s most anticipated early 2026 releases, including the futuristic Air Liquid Max sneakers in the “Poison Dart Frog” colorway, alongside the sleek Jacquemus x Nike Moo collaboration—both reinforcing her growing influence beyond the rink.
Accompanying the campaign is a commemorative apparel capsule that celebrates her Olympic milestone while leaning into Nike’s evolving design language. The collection merges sport-driven functionality with lifestyle appeal, mirroring Liu’s own duality as both elite athlete and emerging style figure.
With this partnership, Liu isn’t just adding another endorsement to her résumé—she’s cementing her place as a new-gen tastemaker shaping the future of sport and fashion.
The full interview is available now via Nike’s official magazine platform.
Photos Credit: Courtesy of Nike
