Adon Shuler Fronts Dodge x Under Armour’s High-Octane Performance Collection

July 4, 2026 | D.M. Fashion Book | Fashion

Performance meets horsepower in Dodge and Under Armour’s latest collaboration, a collection that fuses American muscle with modern athletic performance. Inspired by two of Dodge’s most iconic vehicles—the Charger SRT Hellcat and Challenger SRT Demon—the partnership delivers a lineup of apparel, footwear, accessories, and football equipment built for athletes who embrace speed, power, and intensity in everything they do.

“This collaboration between Dodge and Under Armour brings together two brands that epitomize performance,” said Dodge CEO Matt McAlear. “Dodge builds vehicles for people who live to push the limits, and Under Armour outfits athletes who do the same. Inspired by the passion surrounding two of Dodge’s most iconic nameplates, the Charger and Challenger, this new Under Armour collection captures the intensity, attitude, and drive that power everything we do.”

At the center of the campaign is Notre Dame standout Adon Shuler, who continues to emerge as one of college football’s most recognizable faces beyond the game. Joining USA Football defensive back Laneah Bryan, Shuler introduces a collection that channels the unmistakable attitude of Dodge through Under Armour’s performance-first design language. The campaign also arrives on the heels of Shuler’s Summer 2026 cover appearance for D.M. Fashion Book, further cementing his growing influence at the intersection of sports and style.

The collection reimagines Under Armour staples through a distinctly automotive lens. HB-Lo sneakers, HeatGear® baselayers, graphic T-shirts, cargo shorts, and everyday essentials are elevated with design cues pulled directly from Dodge’s high-performance lineup. For football players, the collaboration extends to the gridiron with the UA Blur Pro x Dodge Cleat and UA Blur x Dodge Glove, bringing the same aggressive aesthetic to game-day performance.

Throughout the collection, visual references to Dodge’s legendary muscle cars are impossible to miss. Burnout-inspired textures evoke the heat and force of a hard launch, while sculpted seam lines mirror the aggressive bodywork of Dodge SRT vehicles. Rich oxblood hues and carbon-black finishes reinforce the collection’s performance DNA, resulting in pieces that feel equally at home in the tunnel, the weight room, or on the street.

The collaboration officially hits the field this summer at UA NEXT’s SEVENS tournament, taking place July 10–12 at IMG Academy in Bradenton, Florida. The event will showcase the nation’s top 120 high school football underclassmen, giving the collection its first major stage in front of the next generation of elite athletes.

For Shuler, the campaign represents another step in what has become an impressive off-field résumé. Already recognized for his previous work with Under Armour, the Notre Dame defensive back continues to establish himself as a rising figure in fashion and brand partnerships while remaining one of the nation’s premier defensive prospects. As he returns to South Bend for the 2026 season, NFL scouts view him as a legitimate first-round talent with the potential to hear his name called early in the 2027 NFL Draft.

In today’s era of college athletics, where personal branding carries nearly as much weight as on-field production, Adon Shuler is proving he can excel in both arenas. Whether locking down receivers on Saturdays or leading campaigns for global brands, he’s becoming one of the new faces defining the future of football culture.