Bershka Expands Its Men’s Fragrance Line With Nine New Eau de Parfum Scents

November 10, 2026 | D.M. Fashion Book | Beauty and Grooming

Bershka is refreshing its approach to men’s grooming with the launch of a new fragrance collection featuring nine Eau de Parfum scents. Developed in collaboration with perfumers from Firmenich and Givaudan, the collection is divided into three distinct olfactory categories: Fresh, Oriental and Gourmand, each with its own redesigned bottle and packaging.

The Fresh collection highlights citrus and floral notes, delivering lighter, versatile fragrances suited for everyday wear. Oriental takes a bolder approach, combining oud, leather and woody accords for deeper, more intense scent profiles that work particularly well for evening occasions. Meanwhile, Gourmand explores sweeter, more expressive aromas designed to make a lasting impression.

With three distinct fragrance directions to choose from, Bershka’s latest collection positions scent as another essential element of personal style, offering men a range of options to complement different moods, occasions and individual preferences.