UGG Celebrates the Holiday Season With Star-Studded “Gift the Feeling” Campaign

November 5, 2026 | D.M. Fashion Book | Fashion

With the holiday season approaching, UGG is getting into the spirit of giving with its latest campaign, “Gift the Feeling.” The new campaign brings together rapper JT, KATSEYE member Megan Skiendiel, Puerto Rican artist Lunay, and Yeat for a playful take on holiday gifting and the excitement of unexpected surprises.

Inspired by the viral trend of disguising presents as entirely different objects, the campaign transforms a holiday gathering into a game of surprise gifts. From banana-shaped packages to cat-inspired wrapping, each cleverly disguised present conceals a UGG product, adding an element of humor and anticipation to the experience.

Alongside the campaign, UGG unveils its Holiday 2026 collection, featuring a mix of signature favorites and new seasonal styles. The lineup includes the Classic Ultra Tall, Classic Mini Outpost, Classic Tread Fluffed Boot and Après City Tall, as well as the Elea Fluffed Slip-On and Heritage Utility Grizz.

Building on the brand’s broader “Born to Feel” platform, “Gift the Feeling” highlights the emotions that make the holiday season special, celebrating the joy of giving, receiving and discovering something unexpected.