Gucci Unveils Star-Studded Primavera Campaign
Love is in the air at Gucci as the Italian fashion house unveils its latest Primavera campaign, bringing together an impressive lineup of global stars for a celebration of romance, art and fashion.
Directed by Johan Renck, the campaign’s accompanying short film stars Kate Moss lip-syncing to Chris Isaak’s “Wicked Game” as a room filled with strangers gradually finds connection, with couples pairing off and falling in love on the dance floor.
Moss is joined by an all-star cast that includes Jin, NINGNING, Xiao Zhan, Tom Brady, Shawn Mendes, Alex Consani, Rico Nasty, EsDeeKid, Lee Young Ae and Tarzzan.
Photographed by Michal Chelbin, the campaign gives its star-studded cast a Renaissance-inspired treatment, drawing from the poses, compositions and grandeur of classical paintings. The result is a dramatic visual world that feels both timeless and distinctly Gucci.
On the fashion side, Primavera offers another look at the collection first presented during Demna’s debut Gucci runway show. The campaign highlights the designer’s new silhouettes, rich textures and evolving vision for the House, giving the collection a fresh setting alongside one of fashion’s most recognizable casts.
With its mix of Hollywood, music, sports and fashion heavyweights, Gucci’s Primavera campaign certainly delivers a guest list worthy of the House.
Photos: Michal Chelbin
