Nike Goes Hollywood for World Cup 2026 Campaign Featuring Kim Kardashian, Travis Scott, LeBron James and More
As excitement builds ahead of the FIFA World Cup 2026, Nike is turning up the star power with the debut of its new global campaign, Rip the Script.
The cinematic short film brings together an unexpected mix of athletes, entertainers, and cultural icons as Nike looks to broaden the tournament’s appeal—particularly in the United States, where soccer continues to gain momentum among mainstream audiences.
Rather than focusing solely on football stars, Nike leaned into a Hollywood-inspired approach, creating a campaign designed to connect with fans across sports, music, fashion, and entertainment. The film features appearances from global football superstars Kylian Mbappé, Cristiano Ronaldo, and Erling Haaland, while also spotlighting celebrities including Kim Kardashian, Travis Scott, LeBron James, Channing Tatum, and even Ted Lasso.
According to Nike executives, every cast member was carefully selected to bring a unique and authentic connection to the game. Kardashian’s appearance, for example, reflects her well-documented role as a devoted soccer parent. In one scene, her son Saint is seen wearing the newly unveiled Paris Saint-Germain x Awake NY kit, making the campaign the official debut of the jersey.
The film also includes appearances from BLACKPINK member Lisa and a host of legendary football figures, creating a blend of sport and pop culture that reflects the growing global influence of the game. Humorous moments from LeBron James, Travis Scott, and Channing Tatum add a playful element, helping make the campaign accessible to both die-hard soccer supporters and casual viewers alike.
Nike says Rip the Script is only the beginning. With the World Cup set to become the longest tournament in the competition’s history, the brand plans to expand the campaign over the coming weeks through additional storytelling and character-driven content. The extended narrative will continue to spotlight both current stars and football legends who have helped shape Nike Football over the past three decades.
As the road to the World Cup unfolds, Nike is betting that a blend of sport, entertainment, and storytelling will capture the attention of audiences far beyond the pitch.
Photos Credit: Courtesy of Nike
