Adidas and Nordstrom Team Up for FIFA World Cup 2026 Takeover

June 5, 2026 | D.M. Fashion Book | Fashion

Adidas is expanding its partnership with Nordstrom through a nationwide retail initiative celebrating the FIFA World Cup 2026, the world’s largest sporting event and the first World Cup hosted in North America since 1994.

The collaboration spans 35 Nordstrom locations across the United States and is highlighted by an immersive Adidas at The Corner installation at Nordstrom’s New York City flagship, a dedicated shop-in-shop at Nordstrom Downtown Seattle, and curated Adidas presentations in 33 additional stores located in World Cup host cities, including Los Angeles, New Jersey, Philadelphia, Dallas, Houston, Kansas City, Atlanta, and Miami. The collection is also available online through Nordstrom.com.

Designed to bridge the worlds of sport and fashion, the assortment features FIFA-branded jerseys, soccer-inspired apparel, and footwear that reflect the growing influence of football culture beyond the pitch. Adidas’ iconic footwear silhouettes are reimagined in World Cup-inspired colorways, accompanied by a cross-category selection for men, women, and children.

“Together, we’ve created an experience that blends sports and style with a product offering that is curated, fashion-forward, and uniquely Nordstrom,” said Tacey Powers, Executive Vice President and General Merchandise Manager of Shoes at Nordstrom. “From our NYC flagship, and our hometown of Seattle, to stores across the country, we’re excited to bring this experience to life for our customers.”

The Adidas at The Corner installation in New York officially launched with customer-focused activations and an exclusive edit of the brand’s World Cup collection. The space showcases products organized by participating countries and styled through a fashion-forward lens. The installation will remain open through July 26.

Throughout the tournament, Nordstrom and Adidas will host weekly Thursday activations featuring gift-with-purchase opportunities, sweepstakes, and special giveaways. Every other week, the Archive Zone will spotlight a vintage Adidas piece connected to the featured country of the week. Additional weekend programming will include customization experiences and complimentary gifts for customers making qualifying purchases.

In Seattle, Nordstrom is partnering with Summer of Sports at Westlake Park, a free outdoor viewing destination open to the public. The activation will feature a Nordstrom VIP area, food and beverage offerings, and watch parties during all six World Cup match dates hosted in the city. The dedicated Adidas pop-up at Nordstrom Downtown Seattle will remain open through July 20.

As anticipation builds for FIFA World Cup 2026, Adidas and Nordstrom are bringing the excitement of the tournament directly to consumers through a retail experience that seamlessly blends global football culture with contemporary style.