Blackpink’s Jennie Joins Ray-Ban as Global Brand Ambassador
Eyewear giant Ray-Ban is tapping into the pulse of global pop culture, naming Jennie of BLACKPINK as its newest global brand ambassador. The move signals a clear push to connect with a younger, style-driven audience at the intersection of music and fashion.
Fresh off her headline-grabbing closing performance at ComplexCon Hong Kong, Jennie continues to solidify her influence beyond music. Known for her effortless blend of luxury and streetwear, her personal style aligns seamlessly with Ray-Ban’s balance of timeless design and contemporary edge.
“Confidence isn’t loud,” Jennie shared. “It comes from feeling comfortable with yourself and expressing who you are in a quiet way.” That ethos mirrors Ray-Ban’s identity—understated yet expressive, with pieces designed to be lived in daily.
Alongside the announcement, the EssilorLuxottica-owned label unveiled a new campaign starring Jennie. The visuals channel her bold individuality, inviting fans to “frame their next move” while showcasing a lineup of ’90s-inspired wraparound shields, sleek metal frames, and retro-feminine cat-eye silhouettes—all built for everyday wear with a fashion-forward attitude.
Photos Credit: Courtesy of Ran-Ban
