Bad Bunny’s Calvin Klein Underwear Campaign
Super Bowl LX officially kicks off February 8 at Levi’s Stadium in Santa Clara, but long before kickoff, the cultural momentum is already peaking. This year’s Apple Music Super Bowl Halftime Show will be headlined by none other than Bad Bunny, marking yet another major milestone for the global superstar.
“I just want to have fun—it’s going to be a huge party,” the Puerto Rican rapper teased during Apple Music’s press conference in San Francisco on Thursday. True to form, Bad Bunny—born Benito Antonio Martínez Ocasio—kept details tightly under wraps. “I don’t want to give spoilers; people only need to worry about dancing. They don’t even have to learn Spanish. There’s no better dance than one that comes from the heart.”
Beyond music, the multi-hyphenate force—musician, actor, designer, activist, and pro wrestler—continues to dominate fashion’s upper tier. Ahead of Super Bowl weekend, Bad Bunny was unveiled as the face of Calvin Klein Underwear’s latest campaign, photographed by legendary image-maker Mario Sorrenti.
“I had a whole routine focused on my physique and getting into the best shape for this campaign,” he told British GQ. “I was eating super clean and training as much as possible.”
Shot in stark black and white, the campaign highlights Calvin Klein’s Icon Cotton Stretch Boxer Briefs, with Bad Bunny embodying the brand’s modern sensuality—effortless, confident, and unapologetically bold. Just days before commanding the world’s biggest stage, he once again proves that his influence extends far beyond music, setting the tone for culture, style, and global cool.
Photos Credit: Mario Sorrenti
