Kendall Jenner Named Emporio Armani Global Fragrance Ambassador

January 6, 2026 | D.M. Fashion Book | Beauty and Grooming

Kendall Jenner has been officially named the new global fragrance ambassador for Emporio Armani, ushering in a fresh chapter for the brand’s women’s fragrance portfolio.

The fashion model will front the campaign for Power of You Eau de Parfum, Emporio Armani’s newest women’s scent, set to debut this February. The campaign leans heavily into themes of confidence, individuality, and magnetic energy—values Jenner says naturally align with her personal ethos.

“I’ve always loved Emporio Armani for how it celebrates real confidence and staying true to yourself,” Jenner shared in a statement. “The Power of You campaign is about owning your energy and shining from the inside out, and that message feels incredibly authentic to me.”

According to Richard Pinabel, global brand president of Armani Beauty (licensed to L’Oréal), Jenner was a clear and organic choice. He describes her as “a modern icon” with a strong connection to Gen Z, praising her blend of sophistication, elegance, and natural charisma, as well as her deep ties to contemporary pop culture.

Directed by Gordon von Steiner, the cinematic campaign features Jenner dancing both solo and among a crowd, set to Underworld’s iconic track “Born Slippy.” The visuals emphasize movement, emotion, and collective energy—an intentional departure from traditional fragrance storytelling.

“I had the best time shooting this campaign,” Jenner said. “One of my favorite parts was feeling that sense of collective energy and collaboration. It wasn’t just about the perfume—it was about the feeling. The campaign really captures that contagious, magnetic energy and the idea of lighting up a room.”

The film closes with Jenner declaring, “Let’s light up the room,” a phrase that encapsulates the spirit of the fragrance and the campaign’s message.

Power of You Eau de Parfum was personally approved by Giorgio Armani prior to his passing in early September 2025, marking a significant and meaningful addition to the brand’s fragrance legacy. The launch signals Emporio Armani’s continued expansion within the women’s fragrance space.

The scent will debut in Europe on January 20, followed by releases in the U.S. and Middle East in March, and Asia in April. It will be available in 30 ml, 50 ml, and 90 ml sizes, retailing at approximately $78, $110, and $138, respectively.

With Jenner at the forefront, Power of You positions itself as more than a fragrance—it’s a statement of confidence, energy, and modern femininity.