Beauty News: Yara Shahidi To Front Gaultier Divine Fragrance

Yara Shahidi in Jean Paul Gaultier Fall Couture at the 2023 Met Gala.

MULTIHYPHENATE ACTRESS YARA SHAHIDI WILL FRONT JEAN PAUL GAULTIER’S NEW WOMEN’S FRAGRANCE GAULTIER DIVINE, WHICH IS EXPECTED TO RELEASE IN AUGUST.

PARIS, FRANCE — The American actress, model and activist is fronting Jean Paul Gaultier’s new women’s fragrance Gaultier Divine, due out starting next month

“I have been a fan of Gaultier’s house for a while,” Shahidi told WWD. “I was always inspired by how they really made the most of the creative medium“.

“So, when I was approached with this, it was not only coming from a brand that I loved, but creatively they were proposing something really exciting — putting together this team of humans that I admire in the creative field,” continued Shahidi, referring to the likes of Tess McMillan, Lola Rodriguez, Thando Hopa, Janet Jumbo and Ana Elisa Brito.

“What I love about how they built out the campaign is that everyone involved not only has a presence in the fashion world, but has a presence socially, in carving out spaces for people to feel more authentically themselves,” she said. “The other women that are in the commercial are all people that I admire out in the world.”

Shahidi took part in discussions about the casting, and has made friends with others in the ad.

“I love when a project lives past just the moment of filming,” she said.

Divine’s message, that every woman is a goddess — channeled through the fragrance’s name, campaign and packaging — resonates with her.

“While the ad feels larger than life in so many ways, they really are trying to use it to talk about how we all carry authenticity — [it is] how we all carry a sense of divinity,” she said. “It’s very special when you feel alignment in multiple areas of a partnership.”

The new fragrance will come in 100-, 50- and 30-ml. sizes priced at $160, $130 and $90, respectively.

Divine is to be first available for Gaultier’s most engaged consumers on the brand’s website starting Aug. 9. On Aug. 16, it will be sold on its sites for all consumers in France, the U.K., Netherlands, Belgium, Germany and Spain.

A brick-and-mortar pre-launch is to take place in Harrods in the U.K., starting Aug. 14, after which all other markets are to follow beginning in September.

Photos Credit: Courtesy

Source: WWD