Fashion News: Thakoon Announces Its Acquisition By Bright Fame Fashion

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Earlier this morning Friday (December 11), Thakoon announced its acquisition by Bright Fame Fashion, a Hong Kong-based family investment vehicle led by Vivian Chou – daughter of billionaire textile mogul Silas Chou – “to establish a global designer business with a non – traditional model,” according to BoF. Silas Chou is the former investor of Tommy Hilfiger and Michael Kors and he carried the two billion-dollar brands through successful IPOs.

Bright Fame has taken a controlling stake in Thakoon Corporation.

The New York-based designer (Thakoon Panichgul0) will remain chief creative officer, and Maria Borromeo will continue as chief executive of Thakoon USA. Panichgul’s original investor, Kathryn Murdoch, retains a stake in the company, however financial details of the transaction were not disclosed.

This is an incredible opportunity to innovate and build the Thakoon brand internationally,” Panichgul exclusively told BoF. “Vivian recognizes and shares our values. Her passion, and the Chou family’s expertise and legacy in pioneering global fashion will lead us into an exciting new chapter.”

Thakoon‘s Spring 2016 collection will be sold and distributed through traditional channels. “The company’s  new operating model — which it calls “real-time fashion” — is expected to be unveiled in early 2016,” said BoF.

The brand is not listed on the official calendar for New York Fashion Week: The Show Fall 2016 in February.

Going forward, the brand will adopt a see-now, buy-now, wear-now approach, with a focus on e-commerce. The product will span the same range of price points as the current offering — Panichgul folded his secondary line, Thakoon Addition, into the ready-to-wear collection about a year ago — and will remain designer-level quality, according to the company.” – BoF

Thakoon has tremendous potential to engage with, and deliver to a wider audience. ​His unique American perspective and authentic aesthetic set him apart, while his inclusive mindset, spirit and designer DNA will allow for the brand to scale,” Vivian Chou told BoF. “These assets will play into the next phase of our business model as we expand globally.”


The photos used in this post are from Thakoon’s Spring 2016 Ready-To-Wear.

Photo Credit: Yannis Vlamos/

Source: BOF

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.