Versace’s Spring/Summer 2016 Women’s Ad Campaign: Gigi Hadid, Natasha Poly & Raquel Zimmermann

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Versace's Spring Summer 2016 Ad Campaign2

Models Gigi Hadid, Natasha Poly and Raquel Zimmermann star in Versace‘s Spring/Summer 2016 Ad Campaign.

The campaign was shot by Steven Klein under the creative direction of Donatella Versace.

What’s really cool about this campaign is the odd location (it was shot on the salt flats of California). The models are posing in their summer wares.

The women modeled the Italian house’s newest pieces featuring bold colors, patterns and high heel sandals.

This is the Versace woman today, an individual who is proud of her own character,” said Versace in a press statement. “I love Gigi, Raquel, and Natasha and everything that they stand for.”

See Versace‘s Men’s SS 16 Ad Campaign here.

Versace's Spring Summer 2016 Ad Campaign3

Versace's Spring Summer 2016 Ad Campaign1

Photos Credit: Steven Klein

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.